Your Advertlet statistics will show your daily earnings. Under there, you will notice CPM, CPC and CPA (currently not active), as well as your total.
CPM (cost per impression) advertisements are based on the number of unique visits that your blog attracts. Quality of visits also count - traffic from autosurf programs, bots, applications and spiders are not counted.
CPC (cost per click) advertisements are based on visitors clicking your ad. Only valid clicks will translate to legit earnings - meaning that invalid clicks such as: duplicate clicks, excessive clicks from the same source, or the use of an automated system to click will not result in actual earnings. You may see an increase in earnings from invalid clicks in your Dashboard, however this amount is audited after the earnings are cashed out. We do not pay for fraudulent clicks, however, we cannot audit clicks in real time.
You will not earn twice for the same ad. Meaning, for example, if you have a CPM ad on your blog that is running per impression, you will not get paid extra if a visitor clicks on that ad (CPC).
Generally, we recommend that bloggers focus on writing great content and optimizing their ad placements to earn the most out of Advertlets. The algorithm that matches blogs with earnings is constantly being refined for better performance, and we do not recommend publishers to try to game the system.
